What to Look for in a Web Design Company?
As a business owner or marketer, you want to put your best brand persona forward. You want to make sure your prospects and customers see you. You want to look to the experts to design and build your website. Start with their technical expertise.
It takes knowledge, time and expertise to design and structure your website correctly. Find a company that is experienced and up to date on Google algorithms to ensure your website can be properly indexed by search engines like Google, Bing, Yahoo and others. Look for a company that has both design and marketing experience. A well-rounded agency with marketing expertise will help you with your branding, Call to Actions (CTA) for lead generation, response forms and other marketing tips and tricks to turn visitors into customers.
Users are utilizing mobile devices more than ever. Your web design company should know all the ins and outs of designing for mobile devices. Find an agency that has been in the business for a while and has a portfolio of diverse websites across multiple industries.
At your initial meeting with the website design and marketing team be sure to notice if they are listening. You know what you want your website to do. Their job is to listen . . . then advise you on the best way to design and organize your website for the results you want.
Don’t forget to talk budget and payment terms. Knowing how much you can budget will also help an experienced agency to help choose between a pre-built website or a custom-designed site. Maybe you can’t pay for everything up front, find an agency who offers flexible payment terms.
Ask about support. Ask if you will own the website and if you will get the keys to the kingdom, meaning they will give you the login when the site is launched and paid for.
Make sure if you need your developer to purchase your Domain Name (URL) for you that they do it using your credit card and purchase the Domain Name in your name so you own it and use your email as the admin for the Domain Name account so you receive renewal notifications from the host service.