Why do I need a website?
Not having a website in today’s digital world is equivalent to not having a business card. If you don’t have a website 30% of consumers won’t consider doing business with you. Even a one-page, optimized brochure website can work and is certainly better than no website. Your website is a lead generating channel you do not want to be without. It will build your business, help establish your credibility and strengthen your relationship with your ideal customer.
Why build a website? According to statista.com the United States had 275 million Internet users in 2018; and that number is projected to grow to 310.1 million in 2022. According to Inc. magazine, “Studies have shown that over 70-80% of people will research a company on the web before making a purchase decision, usually by visiting its website.” Without a website you are missing out on millions of perspective buyers. People use the Internet like they once used the Yellow Pages – your business needs a website to be found.
Here is a story that illustrates what can happen with an online business when you correctly identify your market, buyer persona, and what the purchaser is looking for.